Who we are:

The conscious consumers project was created by the 42collective, a not-for profit charitable organisation based in Wellington.

Our vision is for New Zealand to be a place where it's easy for people to live socially and environmentally responsible lifestyles. 

Anna Lowe Auckland	Lou and George Barrett Waikato	Melissa Keys Wellington

Ben Gleisner National office	Fran Gleisner Administrator

What we are trying to achieve:

To empower consumers to make more informed purchasing choices

To encourage New Zealand cafes to adopt more environmentally and socially conscious business practices.

The project promotes nine practices which we believe make good business sense, respect people and the environment and reflect current consumer preferences. For each practice we award a badge that demonstrates a cafe's commitment to this practice, and have a process for verifying compliance.