Our badges reflect 12 ethical business practices that make good business sense, respect people and the environment, and reflect current consumer preferences.
Fair trade products ensure people in developing countries are paid a fair price for their products and are supported to improve their livelihoods.
Buying fair trade products helps ensure farmers and workers in developing countries are paid a fair and stable price for their products. Fair trade also helps their wider communities to invest in projects including road building, clinics and healthcare, schools, the empowerment of women, water and sanitation.
Fair trade coffee compares favourably in price to conventional coffee. Where fair trade products do cost more, there are many factors to be considered. Often they are of a superior quality due to their organic farming practices.
To be awarded the badge, Retailers must:
Exclusively use ‘fairtrade’ coffee* and two other ‘fair trade’ products – for example, sugar, spices, cocoa, tea, bananas, (drinking) chocolate or rice.
To be awarded the badge, Suppliers must:
Sell at least one fairtrade product. We define a ‘fairtrade’ product as a product that carries:
Fair trade products ensure people in developing countries are paid a fair price for their products. Each year it is estimated that Conscious Consumer businesses spend
$1,011,900 on fair trade products.
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