Our badges reflect twelve practices that we believe make good business sense, respect people and the environment and reflect current conscious consumer preferences. We aim to introduce new practices over time and in response to changing consumer demand.

Choose a practice from the menu to find out more about the badge, why we think it is important, and what businesses have to do to earn it.

We appraise our businesses annually to ensure on-going compliance with our standards. For more information see our accreditation processes. 

Community

Helping others in the community and supporting local businesses helps increase community wellbeing, and is also good for the environment.

Smart Waste

Smart waste management involves avoiding waste at source, minimising the use of harmful chemicals, reusing materials and, as a last resort, recycling or disposing of waste in a responsible manner.

Ethical Products

Ethical products are produced without treating people and communities or animals unfairly, or causing significant harm to our