Our Badges

Our badges reflect 12 business practices that make good business sense, respect people and the environment, and reflect current consumer preferences.

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Our Badges

Our badges reflect twelve practices that we believe make good business sense, respect people and the environment and reflect current conscious consumer preferences. 

Choose a practice from the menu to find out more about the badge, why we think it is important, and what businesses have to do to earn it.

We appraise our businesses annually to ensure on-going compliance with our standards. For more information see our accreditation processes


Helping others in the community and supporting local businesses helps increase community wellbeing, and is also good for the environment.

Smart Waste

Smart waste management involves avoiding waste at source, minimising the use of harmful chemicals, reusing materials and, as a last resort, recycling or disposing of waste in a responsible manner.

Ethical Products

Ethical products are produced without treating people and communities or animals unfairly, or causing significant harm to our

measuring our impact

Recycling gives potentially valuable resources a second life, rather than throwing them into a landfill. Each year it is estimated that Conscious Consumer businesses divert

966,400 kilos of recyclables from landfill.

Find out more